How to register the perfect domain name for your business
Choose a Relevant Domain Name
Thnk about what makes a domain name relevant to your audience. You need to choose a domain name that makes sense. It should match the business name, service, product or topic that you want to promote online.
Keep it Short and Simple
As a general rule it is easier to manage a short domain name rather than a long one. You want to make it easy for people to remember and type. It must be a unique domain name that isn’t already registered by another entity – this means you may not get your first preference. So be prepared to compromise on a final domain name choice.
Use the .com.au TLD (top level domain)
Businesses operating within Australian are advised to use the .com.au TLD because it helps identify you as an Australian Business. You may qualify for other TLDs such as .edu.au (educational institution) or .org.au (not for profit organisation). This is a general rule for SMB. However many other TLDs do exists and may be suitable for your business.